Advice On Maintaining High Ranking In Google
Imagine spending months on an SEO campaign with dedicated link building, keyword research, and content creation only for the site to stop ranking.
Regrettably, it happens to the best of us.
SEO is not always a simple technique especially for those who have spurts of laziness. It requires dedication once you are at the top of the mountain. You can’t let your foot off the pedal unless you’ve signed a suicide pact to kill off the site.
So, what should a person do when it comes to maintenance? How can you make sure the site does not plummet down the rankings?
There are five key steps you can take to remain above the rest of your competition.
1) Continue SEO Development Campaign
Do not treat this as a passive site.
Think of this as a fresh fruit. The fruit might look good on “day 1” but will start to decay after a few days. You have to be prepared and plant new seeds along the way to harvest new fruit.
The same approach has to be taken with your site.
Do not let it decay!
You want to continue all SEO-related tasks that were being done beforehand. Continue with your link building, keyword research, and content creation. This should become engrained into everything you do moving forward.
SEO development is vital because once you stop creating fresh content or ignoring potential backlinks, it will be game over.
The site is going to crash.
It is not just about sticking with the status quo. You have to broaden your horizons a bit. Look to find new backlinks that are authoritative and will help your site maintain its spot at the top.
You are mainly looking to drop anchor and stick in this spot for as long as you can.
The more backlinks you have, the better your chances are of sticking there. Now, this doesn’t mean you start finding fake backlinks and hope that is enough. You won’t last long by doing this.
Find legitimate backlinks and work hard on getting the best possible fit for your needs.
This is the time where quality becomes necessary. One authoritative backlink will do a lot more than a bunch of low-level options.
3) Upgrade Site’s Features
How is the speed of your site? Is it mobile-friendly? You want to make relevant changes that are going to sync well with Google’s algorithm. It is all about looking for specific features and making sure you are providing them.
If there are clear concerns such as the speed of your site, it is time to make amendments as soon as possible.
If your site is not mobile-friendly, install a theme that is. You don’t want to plummet because your site doesn’t work on mobile devices!
4) Sync Your Accounts
Integration is the name of the game. You want to create social media accounts and connect them back to your site. It is not just about creating them, but about optimizing how they are used.
You want to sync them with the rest of your setup.
When your site is linked well with these accounts, you are going to notice additional organic traffic come in along with the retained ranking in Google.
It is a win-win situation.
5) Learn About Upcoming Algorithm Changes
It is not just about “learning”, but about anticipation as well. Algorithm changes don’t come out of thin air most of the times. They will come with a lot of hoopla where people will talk about what is going to take place.
You should be ready for this and do your homework. Look at what Google is changing and implement those alternations on your site.
Why should you wait until the damage is done? Get out in front of it and make the first move.
These are the things you have to do as a site owner. You need to make sure the ranking you have worked hard for does not disappear into thin air. The work you put in is going to reflect through your ranking.
Being able to push a site back up the rankings is a much harder task and one you will not want to deal with.
Focus on implementing these tips and making sure your site does not collapse.