Google Knowledge Graph Search API


Google continues to update its search engine and the algorithm that drives it.

One of its prominent changes would be the “Knowledge Graph” as it has brought a lot of intrigue with it. This read is going to take a look at the update from Google and how one can use it for his/her website moving forward with the help of tactical changes in content creation.


What Is It?


search engine optimization

search engine optimization

Google’s Knowledge Graph is an entity-based solution that looks to interconnect entities (things, people, ideas) and put together a better user experience. The concept is to take what a person is searching and analyze this information to ensure the answer is retrieved quicker than ever before. The API uses standard types and is compliant with the JSON-LD specification.

An example of this would be searching for the term “Mars.”

This seems simple enough, right? Well, what “Mars” are you searching for? Are you searching for the planet? Candy Bar? Movie?

Google’s Knowledge Graph is designed to interpret the search based on previous interactions with the search engine. This ensures a person receives the correct list of searches rather than the wrong kind. So, if you were searching for the candy bar, Google is going to pick up on this with the algorithm change.


Tips For Implementing Changes


optimize your website

optimize your website

How does one go about implementing changes to his/her web pages then?

The rest of this read is going to take a look at how to make changes to your website to ensure it is optimized for Google’s Knowledge Graph. This is important for those who want to rank higher and be the first site that pops up as Google’s algorithm goes to work.

This can be a difference maker while competing with similar websites in your niche.


1) Answer “How-To” Questions


Start by looking at answering “how-to” questions because this can simplify the ranking process. People often have questions about how to do something and this can be your gateway to ranking. If you have a site that is answering these questions, Google is going to be forced to rank your web page over everyone else.

Of course, you will have to focus on ranking the keywords and making sure the quality of the content is superlative.

This is a given when it comes to ranking on any major search engine in this day and age. Tossing up a few words and hoping it is good enough will not do much.


2) Create Instructional Guides


Instructional guides are a great idea for those who are looking to shape their website for Google’s Knowledge Graph.

You want to emphasize instructions based on key topics in your niche. For example, if you are running a tech website, you may want to put up instructional content on setting up a device or troubleshooting an error. This is going to make it easier to rank when a person makes a search related to the particular device.

These guides are wonderful because they add value and will rank well.


3) Emphasize Customer Reviews


In the past, customer reviews weren’t important and something you added on for a simple sales push.

However, with Google Knowledge Graph, you are looking at a key component of your approach. With quality reviews/testimonials, you are going to strengthen your chances of ranking. Of course, you shouldn’t be forcing reviews or looking too fake them but it should be emphasized when people visit the website.

It is a good way to build your brand while also setting the website up for better rankings on Google. It is a real win-win when it comes to running a website.


4) Optimize For SEO


learn seo

learn seo

SEO is always going to be important and those foundation qualities have to be present before anything else.

It doesn’t matter what you are doing if the right keyword isn’t used or the right tags aren’t established. This is the bare minimum and you want to do your homework in this regard as soon as you can. Google isn’t going to do much for you if SEO isn’t on your mind.

Ranking has to involve key SEO components that are kept in mind from day one. These have to be second nature to you and shouldn’t be ignored at any stage.


5) Focus On Quality Headlines


The final tip is to make sure the headlines are CTR-friendly.

This means people should want to click through to your website when they read the headline. Google’s Knowledge Graph may put you right at the top of the rankings but are you getting people to click through. This is going to be dependent on your headline.

Focus on this and make sure it is as targeted as it can be. As long as you do this, Google’s Knowledge Graph is going to become your best friend and maybe the best update you have ever seen.

Google search engine is constantly evolving, but if you follow the tips and advice provided here you will be successful in your online marketing efforts.  Feel free to visit and also at best marketing strategy.