With each passing year, the world of SEO becomes increasingly competitive. If you want your site to rank highly for popular search terms, you’re going to have to hone your strategies. Read on to learn about some of the most effective SEO tactics for 2018.
Work To Increase Engagement Levels
When people arrive at your site, you won’t want them to immediately click away. It is important to not have a high website bounce rate. You’ll want to encourage them to engage with your content. Search engines look at engagement levels when determining how to rank a site. How can you boost your engagement levels? To start, you should try to make your content easier to read. Keep your paragraphs short and sweet. Ideally, your paragraphs should be between two and three sentences long. You should also try to break your posts up with pictures and sub-headers. Make sure that your content is easy to digest.
Don’t Focus All Your Attention On Keywords
While keywords are important, they shouldn’t be the only thing that you focus on. Because search engine algorithms are improving, topics can be more effective than keywords can. Think about the types of things people search for. Try to come up with topics that match up with common queries. For example, if your site is about books, you could try topics like “best young adult novels of 2017” or “top beach read.” You need to keep your target audience in mind when you choose your topics. Think about what they’re going to be searching for. Choose topics that they’ll respond to.
Start Creating Video Content
The majority of searches return at least one video result. If you’re not creating video content for your site, now is the time to start. Video content can help to push your site onto the first page of results for highly competitive terms. If you are going to be creating video content, you’ll need to work on your video SEO. Include your keyword in the title of your video. Use power words and an intriguing thumbnail so that people will be compelled to watch your video! Video content can have a huge impact on your site. Experiment with creating videos and see if this is something that works for you.
Write Longer Content
Study after study has concluded that length has a positive impact on site rankings. The longer your content is, the more likely it is that you’ll appear at the top of the SERPs. Focus on writing lengthy content whenever you can. Work to expand some of your older posts. If you’re able to write long, relevant content, you’ll be able to attract a lot of people to your site. Long content takes a while to create, but it’s definitely worth the extra effort.
Work To Improve Your Website
If your site has technical issues, you may be penalized by search engines. Strive to improve your website whenever you can. Work to keep your site up-to-date. If your site isn’t switched over to HTTPS, now is the time to make the change. You should also make sure that your site has a responsive design. Fix your semantic markups and improve your site with plugins. These changes are fairly minor, but they can have a significant impact on the health of your site. Make sure that your site is technologically sound. These SEO tactics will give your site the boost that it needs. If you want to improve or maintain your rankings, you won’t be able to rely on the same old tricks. You’ll have to evolve your strategies and keep your eyes towards the future.
Some Guidance with The Best Search Engine Optimization Tactics
Some website owners may take SEO tactics into their own hands and others may seek the advice of professional SEO experts to safely handle it for them. For more resources and information visit us at https://oceanepic.com